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SRF Global Translations' Gives the Global Business Blogging Community a Little Gift

Yesterday, Steve Rubel at Micropersuasion spotlighted a post in Luca De Fino's Italian blog, Fluido, about how to monitor your brand online. Since the original was in Italian, he also linked to a Google translation of the post. It was complete gibberish, as machine translations so often are. Since every business needs to monitor its brand online, SRF Global Translations is providing a certified English translation of the post and the comments it generated, created by a literate human as a public service to the global business blogging community.

As I've noted before here and on Ethics Crisis, machine translations, like the ones provided by Google and BabelFish are laughable, unless you are depending on them for business.

And yes, I'm doing a little cross-blog promotion to drive traffic to Ethics Crisis and, hopefully, get you to try SRF Global Translations when you need literate, nuanced, multilanguage translation of marketing or advertising materials for your company or your clients.


BL Ochman | Jun 14 06 2:38 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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