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Sony Caves to Blog Campaign. Power to the People!

kapow.jpgSony BMG has felt the power of a blog swarm and found a way to resolve a 230 day-old complaint by Greg at Perfect Porridge music blog.

Like Dell and others before them, Sony ignored a customer issue that was being discussed online until it reached warp speed. That's just dumb. But then again, those who don't learn from history are condemmed to repeat it. All Sony had to do was say, nearly a year ago, was "We're sorry you had a problem, here's how we can solve it."

Greg writes: UPDATE (6/21):

Thanks to BoingBoing, Consumerist, B.L. Ochman, MajorGeeks and countless others for getting the word out there.

UPDATE #2 (6/22): Would you believe we got 28,000 hits on this post yesterday? That's a lot of people reading/talking/blogging about Sony and their incompetence. Would you believe that as a result, Sony somehow got their act together to e-mail iTunes settlement codes AND a settlement check the next day? Guess it only took 232 days of persistence and a blog swarm of 8,500 unique user hits to get them moving. Thanks Sony!

Power to the People!


BL Ochman | Jun 23 06 12:02 | TrackBack (0)

Comments

Rock on! This is why everyone needs a blog. If we stick together and help each other out we can really push back against the tide of corporate control. As you said: Power to the People!

Posted by: vemrion at June 23, 2006 3:40 PM

I agree 100% about sticking together and helping eachother. But you'll never get me to agree that everyone needs a blog. Because you can't make me believe that everyone can write. :>)
BL

Posted by: B.L. Ochman at June 23, 2006 4:40 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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