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Nikon and Flickr Make Annoying "Branding" Deal
Flickr, which currently carries only Yahoo search ads, made a deal to place Nikon branding on the site, including small NIkon logos next to pictures taken with the cameras, and to have special Nikon-only photo galleries. People who pay $24.95 a year for a Flickr Pro account are promised ad-free browsing and sharing with the caveat "Because large surges in bandwidth can be very expensive, we reserve the right to serve ads on your photo pages when viewed by non-members of Flickr in extreme cases."Remains to be seen whether this will be considered an extreme case. KaChing! Seems like a pretty hair-brained scheme to me. Even people who use Nikon cameras won't want little Nikon logos all over their photos. UPDATE: Nikon's PR firm, MWW, says Flickr Pro accounts will only see the annoying little icons until they log in to their paid accounts. Categories:
Advertising Campaigns, Alternative Marketing, B.L. Ochman, Clueless ad agencies, Internet strategy, Marketing Strategy
BL Ochman
| Jun 1 06 1:17
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By Contact: BL (at) whatsnextonline (dot) com
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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