Increasing its already substantial coolness factor significantly, JetBlue Airways and an AirCell Inc. affiliate won an auction for licenses to provide high-speed Internet service on commercial planes, said the Federal Communications Commission. JetBlue, which already offers live satellite television in flight, plans to offer onboard Internet service.
JetBlue and AirCell bid a combined $38.3 million to win the spectrum, currently used by Verizon Airfone, which provides seat-back telephone service.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.