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Brawny Academy - Reality Check for Men in Reality Show for Women

Women want men to cook in the kitchen and clean in the bedroom, if Brawny is right. They've launched a reality show called The Brawny Academy, hosted by the Brawny man. Women sign their husbands up for Brawny Academy where they learn manly arts like bathroom and kitchen cleaning.

But they get there after being tricked into thinking they are going to some type of camp with other men. The first episode is online. It's funny, I guess, if you subscribe to the Madison Avenue theory that women want to see men as inept fools. I like men who are strong, sensitive and versatile, and good at cleaning the kitchen. Like Bounty paper towels.

Categories: Ad targeting, Advertising Campaigns, Alternative Marketing, Viral Marketing

BL Ochman | Jun 19 06 3:22 | TrackBack (0)

Comments

Why knock Brawny's efforts? This (and previous work) is a lot better than anything Bounty has EVER done.

Posted by: D.Fender at June 27, 2006 12:00 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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