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Benny Bix Gets His Haircut at Web-Savvy Groomer Tomy Maugeri

haircut-good1-06_01_7.jpgThat's Benny Bix Ochman Labradoodle after his haircut at the Tomy Maugeri Dog Salon in Manhattan. People have said he looks like a lamb, a poodle (nah!), Portugese Water Dog, (nah again) and a stuffed animal. Funny, because (before) early this morning in Central Park, I was told he looked like a lowland gorilla, a teddy bear, and a brown bear cub. I think he looks rather noble, and can't believe how soft his fur feels.haircut_down1_06_01_6.jpg

Benny got his new "do" from Tomy himself, who told me that almost all of his new business comes through his website, where you can make an online appointment and even watch your pup being groomed on the web cam.

Tomy said he doesn't even take out a Yellow Pages ad anymore because nobody looks there. I found him by referral from a friend, but I also looked online, and would have been a little wary if he didn't have a website. But I also didn't want the site to be too slick. I think the one he has is just right for a local business -- friendly, a little hokey, and with all the information I needed.


Categories: Benny Bix
BL Ochman | Jun 1 06 4:45 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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