Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, blog marketing consultant to Fortune 500 companies, gives you straight talk and 85 examples of successful business blogs; advice on what to blog about and why; plus dozens of resources you can use immediately.
Yeah, I have read the book and is great. For beginners like me its recommended. Blogging for doing business is not just write down some words and publish them in Internet, is something more.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations