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Schieffer: 'Don't Be Rattled By Blogs'

"Don't let blogs rattle us," current CBS Evening News anchor Bob Schieffer said last night in Manhattan during the annual awards dinner for the Deadline Club, New York's Society of Professional Journalists chapter.

But uphold journalistic standards, he said, because "Who knows what medium people are going to rely on for news five years from now? ... [But] the integrity of the reporter is not going to change,"

Schieffer told an audience of predominantly print and television journalists that there are three types of blogs: "straight blogs"; "partisan blogs"; and "totally irresponsible" blogs -- those akin to people "who put viruses on your computer." Journalists, he said, should "ignore that part of the blogosphere." Yeah, at their own peril.


BL Ochman | May 24 06 10:49 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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