PR Newswire Offering Podcasts Beginning May 12. Will MSM Be Listening?

PR Newswire will allow publicists to distribute podcasts through its service beginning with the Summer Outdoors & Vacation package due May 12, according to an email. Podcast distribution will cost an additional $200 over the cost of the feature distribution.

"The media nowadays is all about making itself available at the audience's convenience rather than the other way around. Which is why podcasts have become an increasingly popular way to send out information.

The podcast can include soundbites linked to the copy, or a scripted version of the feature. A separate advisory promoting the podcast will also be sent on PR Newswire's National Feature Newsline."

Mainstream media is hopelessly behind in adoption of blogging and other new media. WIll they be listening to podcasts? Stay tuned...

A direct RSS link is available on iTunes and other popular podcast software through either PR Newswire or companies' own branded podcast.

Those in the MSM that want to reach the demographic that podcasts are geared to, need to pay attention. Yet, they are still trying to save their current business model while dabbling in the new media.

Although surprisingly, AOL is quietly embracing and pursuing the new media agressively. Who would of thought?