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PR News Social Responsibility Survey Has an Ethics Problem

PR_News.jpgPR News is taking a survey on corporate social responisibility for an upcoming report. Its focus: "How are you communicating your Corporate Responsibility activities and initiatives? "

PR News' Ethics problem: to answer the survey, you have to give your name, address and phone number. They do not promise to send you a copy of the survey results. They do not list a privacy policy. So then, it would appear that the information is taken so you can be hounded with subscription and spronsorship requests. That does not seem ethical.

Not to single out only PR News, because many companies use this ploy. In the age of transparency, it would seem a given that people would be given a choice of whether and how they wish to be contacted. Does Sarbanes-Oxley address privacy issues?

PR News says

"Results from the survey below will be a step towards a better industry understanding of corporate strategies for communicating Corporate Responsibility programs and initiatives."
A good place to start: add a privacy policy to the survey form.


BL Ochman | May 24 06 12:47 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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