Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now



My New Blog, Ethics Crisis, Launches Today

ethicscrisis_logo.jpg
I'm launching a new blog this morning called Ethics Crisis . It's about global business ethics. Please take a look.

Ethics Crisis allows readers to anonymously confess the most unethical thing they ever did in business and to rate other readers transgressions on a scale of one to five, ranging from "never acceptable" to "always acceptable." C'mon, confess!

I am writing Ethics Crisis for SRF Global Translations, a 30 year-old family business which specializes in multilanguage translations and printing of corporate compliance materials, brochures, marketing and advertising materials for multinational companies. (Disclosure: I am a partner (with my brother and father) in SRF Global Translations.)

Ethics Crisis part of the evolution of blogging: a vehicle for the combination of marketing, industry news, customer-created content and e-commerce.

Ethics Crisis blog:
* Allows visitors to anonymously confess the most unethical things they have ever done in business.
* Lets readers rate the ethics confessions on a scale of one to five, from "always acceptable" to "never acceptable" and comment on why they chose that rating.
* Aggregates news about global business ethics and ethics compliance issues.

SRF Global Translations customers can use the Ethics Crisis blog to:
* request a quote,
* upload files for translation,
* obtain exact, localized, natural language translations of their corporate codes of ethics and other corporate compliance materials required under Sarbanes-Oxley,
* have unified multilanguage project management of marketing and advertising materials,
* make online payments for completed multilanguage translations

The confessions are already getting juicy!


BL Ochman | May 2 06 11:52 | TrackBack (1)

Comments

Does the EC blog come preloaded with any anonymous B.L. Ochman confessions?

Great idea!

Posted by: Easton Ellsworth at May 3, 2006 3:27 AM

Congratulations! This is a great idea and I hope it does as well as this blog. You have to post your own, right? Not your bosses' ethical transgressions?

Posted by: Diane Ensey at May 3, 2006 10:25 AM

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/3148

Listed below are links to weblogs that reference My New Blog, Ethics Crisis, Launches Today:

Ethics, Freedom and Control from Blog Run
Whatsnextblog: My New Blog, Ethics Crisis, Launches Today BL Ochman launches a new blog as a virtual confessional for business ethics transgressions. The interesting thing is that with the recent billing stories, we might have a bunch of people ready ... [Read More]

Tracked on May 4, 2006 4:13 AM

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






top 25 marketing blog

B.L.'s flickr photos




    Categories