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Forrester Launches Marketing Blog, But Hides It

Posted by B.L. Ochman Forrester is taking a team approach to a new blog on marketing and technology. Makes lots of sense, because it is a great showcase for consulting skills of the analysts and a way to share the time burden of blogging.

Forrester's Charlene Li claimed in a speech at New Communications Forum in March that she brought Forrester $1 million in new business through her blog.

Forrester Blogs Hidden
However, you'd never know from Forrester's website home page that any analysts blogged because there is no link to the blogs. Jupiter Research home page, Forrester's main competitor, features links to analyst blogs and podcasts.

Categories: B.L. Ochman, Blogging and Moblogging, Business Communications, Corporate_Blogging, Internet strategy, Marketing Strategy

BL Ochman | May 1 06 11:31 | TrackBack (0)

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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