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Forrester Launches Marketing Blog, But Hides ItPosted by B.L. Ochman Forrester is taking a team approach to a new blog on marketing and technology. Makes lots of sense, because it is a great showcase for consulting skills of the analysts and a way to share the time burden of blogging. Forrester's Charlene Li claimed in a speech at New Communications Forum in March that she brought Forrester $1 million in new business through her blog. Forrester Blogs Hidden Categories:
B.L. Ochman, Blogging and Moblogging, Business Communications, Corporate_Blogging, Internet strategy, Marketing Strategy
BL Ochman
| May 1 06 11:31
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About BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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