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Benny's Goes to Broadway, and Beyond

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Benny Bix Ochman Labradoodle will be in lights on Broadway at 5:14:30 PM EST every day from May 8 to 12th, thanks to the Nationwide Life Comes At You Fast campaign.

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When they tell you they've chosen you, they try to get you to give them your phone number so they can remind you. And to give them your friends and family's phone number so they can call them. Yeah, thanks, I already have insurance. What a silly way to screw up a good idea.

Since I think it would be absolutely great if Benny works and I don't, I've also entered him in the Old Navy mascot contest.


Categories: Benny Bix
BL Ochman | May 5 06 5:09 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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