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Where Would We Be Without Google Adwords?

By B.L. Ochman Pretty funny, really, that the more negative posts I write about the Chevy Tahoe Apprentice contest, the more Chevy Tahoe ads Google serves on What's Next Blog. Reminds me of the time in 1999, when I wrote "Press Releases Are a Colossal Waste of Time" for Internet Day, and the ad that ran with the story was for a press release distribution service. Had I been them, I'd have asked for my money back.


Categories: Ad targeting
BL Ochman | Apr 10 06 8:32 | TrackBack (1)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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