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Vinyl Records Are Back. Everything Old is New Again

The other day I wrote about MVine Records which just released the video of artist Hafdis Huld's wonderful new single, 'Tomoko. I asked them to send me the CD and they told me, "it's only available on vinyl. If you still have a record player, we'll send you the single."

Do I have a record player honey? You bet! And my original Rolling Stones albums and one of the world's best blues and traditional jazz collections of records.

For a long time, vinyl fans had to worry that we would no longer be able to buy needles for our turntables. Now you can buy a record player at every major chain. Probably even Wal-Mart.

Now I read Madonna, ever-trendy 47-year-old mother of two, is releasing three special-edition vinyl remixes in conjunction with her latest tour.

Then there's the all-vinyl Vinyl Japan label. Vinyl is hot, hot, hot in Japan.

It's a trend baby. Get with it. The Internet is going to spread this trend faster than you can say "new." Posted by B.L. Ochman

Categories: B.L. Ochman, Buzz, Cross Media, Trends, Up and Comers, Viral Marketing, Word of Mouth

BL Ochman | Apr 5 06 8:45 | TrackBack (0)

Comments

My, my, my, where fad trends won't go?

Two days ago my bext door neighbor showed me three vinyl records he bought. I thought it was great he was interested. He asked me if I had a turntable which of course I do. He had never heard an lp play before. It was incredible. I will set everything up so that he can hear what we use to hear, this warmth only a turntable can offer.

Now is it really coming from the younger age folks tired of being led by marketing trends or is yet another marketing trend trying to drive up revenues?

Posted by: 33Nick at April 6, 2006 11:21 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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