Here's a Chevy Tahoe Apprentice Contest commercial that's helping the Chevy Tahoe brand by coming up number 15 in Google results on Chevy Tahoe.
In fact, 10 of the top 20 results of a Google search for Chevy Tahoe are for negative ads made by customers.
Oh yes, the campaign has really helped the brand. Big-time. Way to go Chevy!
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