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Starwood Hotels Launches "The Lobby" Blog

lobby.jpgPeter Sanders at The Wall Street Journal writes about the new The Lobby blog from Starwood Hotels.

The blog says it covers "the latest and greatest in worldwide travel" trends, and it links to some resources, but The Lobby is mostly full of thinly veiled ads for Starwood Hotels. And comments are not enabled. Blogs are conversations. Conversations are two way, The Lobby, at least so far, is a dud.

"Corporate blogs have had mixed success with readers thus far," Sanders writes. "Experts say the key to success depends largely on the approach companies take."
Nobody wants to read ads pretending to be blog posts.

Still, as Sanders notes, none of Starwood's competitors have yet ventured into social media. I don't believe that something is better than nothing. If you are going to do it, do it right, or don't bother until you're really ready.


BL Ochman | Apr 12 06 10:34 | TrackBack (2)

Comments

Yes just because you have paid for the space on server doesn't mean you should fill up your blog space with so many adds. Blog means a coherent discussion, less intended to target customers and more inclind to intiate insight to the discussion.
There is nothing like this in the lobby blog.

Posted by: John at June 25, 2007 5:55 AM

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Listed below are links to weblogs that reference Starwood Hotels Launches "The Lobby" Blog:

Another bad corporate blog from PR Works
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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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