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Pluck Syndicates Blog Content to Mainstream Media

With Pluck set to syndicate blog content to mainstream media, I was interviewed by Jennifer LeClaire for Tech News World about the infiltration of newspapers by blogs. Here's what I said:

"It was inevitable that newspapers would recognize there are some really good writers and excellent journalists out here in the blogosphere," whatsnextonline.com President and blogger "B.L. Ochman told TechNewsWorld, "It makes sense to bring some of our content in -- and getting paid for it is not a bad thing, either."

"If there was any doubt that blogs are a part of the landscape this ought to make people realize that this is not going away. This is a new medium and it's apparently valid enough to be seen alongside, and even inside, of old media. It's the 'if you can't beat 'em join 'em' philosophy."


BL Ochman | Apr 11 06 11:08 | TrackBack (0)

Comments

Good to hear.

But does this mean that we're now going to start seeing longer blog posts as people try to fit acceptable MSM word counts?

I hope not.

Posted by: David Tebbutt at April 11, 2006 9:01 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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