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Ad Industry Needs More Big IdeasEuro RSCG Worldwide CCO Ron Berger, chairman of the American Association of Advertising Agencies told AAAA conference attendees: "I think our industry would be better if all of the people who speak at industry functions and say 'It's all about big ideas' actually had a few." NY Times ad columnist Stuart Elliott also reports that Berger got laughter and applause from the audience when he added: "I think our industry would be better if everyone who complains about how terrible advertising is as a business, got out of it." Categories:
Ad targeting, Advertising Campaigns, Alternative Marketing, Clueless ad agencies, Conferences
Tags:
clueless_ad_agencies AAAA American_Association_of_Advertising_Agencies Stuart_Elliott big_ideas
BL Ochman
| Apr 10 06 6:42
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About BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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