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PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
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The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
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Ad Industry Needs More Big IdeasEuro RSCG Worldwide CCO Ron Berger, chairman of the American Association of Advertising Agencies told AAAA conference attendees: "I think our industry would be better if all of the people who speak at industry functions and say 'It's all about big ideas' actually had a few." NY Times ad columnist Stuart Elliott also reports that Berger got laughter and applause from the audience when he added: "I think our industry would be better if everyone who complains about how terrible advertising is as a business, got out of it." Categories:
Ad targeting, Advertising Campaigns, Alternative Marketing, Clueless ad agencies, Conferences
Tags:
clueless_ad_agencies AAAA American_Association_of_Advertising_Agencies Stuart_Elliott big_ideas
BL Ochman
| Apr 10 06 6:42
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About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
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Advertisement
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Alternative Marketing
Awards
B.L. Ochman
Benny Bix
Best Practices
Blog Advertising
Blog Bashing
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Blog Legal Issues
Blog Post From Hell
Blog Software
Blogging and Moblogging
Bloomberg for President
Books
Business Communications
Business Ethics
Buzz
Case Studies
Clueless ad agencies
Commentary
Conferences
Corporate_Blogging
Cross Media
Customer Service Issues
Dead Tree Journalism
Design Train Manifesto
Digital Journalism
Don't Believe the Hype
E-Commerce
Email Marketing
Entertainment
Ethics Crisis
Events
Fatblogging
Folksonomy
Fun
Global Business
Heard on the street
Hurricane Katrina
Internet
Internet PR
Internet strategy
Interviews
Leaders
Marketing Strategy
Media Relations
Memes
Mike Bloomberg for President
Multi-Media Advertising
Must-Read Articles
Needs a Blog
New Products
News
Nikon D80 Blogger Program
Nikon D80 Blogger Program
Nonsense and Parodies
Peer to peer
Peer-to-peer
People to Watch
Pet Food News
Podcasting
Politics
PR Cluelessness
Press Release From Hell
Product Placements
Promotions
Public Relations
Publishing
Reality Marketing
Reports
Resources
RSS
Satire
Search Engine Marketing
Second Life
Shameless Self Promotion
Social Media
Social Media Marketing
Studies
Surveys
Technology
Thought Leaders
Top Bloggers Essential Research Tools
Trends
Up and Comers
Up Your Budget Treasure Hunt
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