Won't It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!
Posted by B.L. Ochman Proving that execs at big companies, and their agencies, don't monitor what's being said online over the weekend, Chevy left thousands of anti-Chevy consumer-made ads on the Chevy Apprentice make-your-own-commercial site this weekend. As fast as Chevy took many of them down today, the best ones has already gone viral and are now preserved on CNET as well as on scores of blogs, and hundreds are listed on the site Democratic Underground. To Chevy's credit, some negative ads are still on the site, but some of the juciest are long gone.
The Chevy Tahoe contest rules say any attempt to "undermine the legitimate operation of the contest may be a violation of criminal and civil laws." Won't it be a pisser when Chevy starts sending out cease and desist letter to thousands of bloggers!
Dear Chevy: Gas mileage, the environment, and big cars are not exactly a new issue. Hell, I got 32 miles per gallon on a 1967 Toyota Corolla! What did you think the public would do, given the chance?
Here are some of my favorite anti-Chevy Tahoe ads:
at chevrolet, we're in the business of creating unrealistic fantasties.
that's why we're proud contruibuitors to the republican party
global warming is happening now.
what will you tell your kids you drove?
Suvs, the real weapons of mass destruction:
killing thousands of smaller car drivers,
cyclists and pediastrians annually
Chevrolet lanzó una campaña al estilo "publicidad 2.0" donde publicó en línea una serie de elementos (música, secuencias de video, imágenes, etc) para que cualquier persona pudiera componer un anu
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About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.