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Won't It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!

Posted by B.L. Ochman Proving that execs at big companies, and their agencies, don't monitor what's being said online over the weekend, Chevy left thousands of anti-Chevy consumer-made ads on the Chevy Apprentice make-your-own-commercial site this weekend. As fast as Chevy took many of them down today, the best ones has already gone viral and are now preserved on CNET as well as on scores of blogs, and hundreds are listed on the site Democratic Underground. To Chevy's credit, some negative ads are still on the site, but some of the juciest are long gone.

The Chevy Tahoe contest rules say any attempt to "undermine the legitimate operation of the contest may be a violation of criminal and civil laws." Won't it be a pisser when Chevy starts sending out cease and desist letter to thousands of bloggers!

Dear Chevy: Gas mileage, the environment, and big cars are not exactly a new issue. Hell, I got 32 miles per gallon on a 1967 Toyota Corolla! What did you think the public would do, given the chance?

Here are some of my favorite anti-Chevy Tahoe ads:

at chevrolet, we're in the business of creating unrealistic fantasties. that's why we're proud contruibuitors to the republican party
global warming is happening now. what will you tell your kids you drove?
Suvs, the real weapons of mass destruction: killing thousands of smaller car drivers, cyclists and pediastrians annually
chevy_in_the_biz.jpgchevy_creating.jpg chevy_Contributors.jpg chevy_republican.jpg
BL Ochman | Apr 3 06 4:47 | TrackBack (5)

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Listed below are links to weblogs that reference Won't It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!:

Chevy Careens Out Of Control (Or Do They?): A Roundup Of The Tahoe / Apprentice Ad Flap from The Social Customer Manifesto
The writing has been fast-and-furious over the weekend, with opinions flying on whether Chevy royally screwed the pooch with their current ad campaign for the Chevy Tahoe, a tie-in (somehow) with the TV show The Apprentice. To summarize: Chevy has [Read More]

Tracked on April 4, 2006 1:57 AM

Chevy Tahoe, te lo digo yo from Verborragia

Chevrolet lanzó una campaña al estilo "publicidad 2.0" donde publicó en línea una serie de elementos (música, secuencias de video, imágenes, etc) para que cualquier persona pudiera componer un anu [Read More]

Tracked on April 4, 2006 2:38 AM

Chevy Tahoe's apprentice: you bloggers are fired! from Beyond PR
Apparently, Chevy is pulling-off some of the monster online commercials it inadvertently infanted with its Chevy Apprentice campaign. Cnet posted some of the best satire ads on its website. So did other bloggers. The contest rules specify that "any a... [Read More]

Tracked on April 5, 2006 10:18 AM

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Tracked on April 7, 2006 2:13 PM

Lessons From Chevy from Alternative and Internet Marketing - hosted by Ariel
Given the viral nature of the internet, something that is interesting, easy, and amusing will tend to spread quickly. However, due to the nature of most people, something that is also satirical or controversial is going to spread even faster. ... [Read More]

Tracked on April 21, 2006 2:28 PM

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About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


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