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Won't It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!

Posted by B.L. Ochman Proving that execs at big companies, and their agencies, don't monitor what's being said online over the weekend, Chevy left thousands of anti-Chevy consumer-made ads on the Chevy Apprentice make-your-own-commercial site this weekend. As fast as Chevy took many of them down today, the best ones has already gone viral and are now preserved on CNET as well as on scores of blogs, and hundreds are listed on the site Democratic Underground. To Chevy's credit, some negative ads are still on the site, but some of the juciest are long gone.

The Chevy Tahoe contest rules say any attempt to "undermine the legitimate operation of the contest may be a violation of criminal and civil laws." Won't it be a pisser when Chevy starts sending out cease and desist letter to thousands of bloggers!

Dear Chevy: Gas mileage, the environment, and big cars are not exactly a new issue. Hell, I got 32 miles per gallon on a 1967 Toyota Corolla! What did you think the public would do, given the chance?

Here are some of my favorite anti-Chevy Tahoe ads:

at chevrolet, we're in the business of creating unrealistic fantasties. that's why we're proud contruibuitors to the republican party
global warming is happening now. what will you tell your kids you drove?
Suvs, the real weapons of mass destruction: killing thousands of smaller car drivers, cyclists and pediastrians annually
chevy_in_the_biz.jpgchevy_creating.jpg chevy_Contributors.jpg chevy_republican.jpg

BL Ochman | Apr 3 06 4:47 | TrackBack (5)

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Listed below are links to weblogs that reference Won't It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!:

Chevy Careens Out Of Control (Or Do They?): A Roundup Of The Tahoe / Apprentice Ad Flap from The Social Customer Manifesto
The writing has been fast-and-furious over the weekend, with opinions flying on whether Chevy royally screwed the pooch with their current ad campaign for the Chevy Tahoe, a tie-in (somehow) with the TV show The Apprentice. To summarize: Chevy has [Read More]

Tracked on April 4, 2006 1:57 AM

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Chevrolet lanzó una campaña al estilo "publicidad 2.0" donde publicó en línea una serie de elementos (música, secuencias de video, imágenes, etc) para que cualquier persona pudiera componer un anu

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Chevy Tahoe's apprentice: you bloggers are fired! from Beyond PR
Apparently, Chevy is pulling-off some of the monster online commercials it inadvertently infanted with its Chevy Apprentice campaign. Cnet posted some of the best satire ads on its website. So did other bloggers. The contest rules specify that "any a... [Read More]

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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