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New York Times "Bought the Long Tail"Martin Nisenholtz, senior vice president, digital operations for The New York Times, made one of the most interesting statements at adtech San Francisco: "When the New York Times bought about.com's 57,000 topics, it basically bought the long tail."The Times, which bought about.com's 500+ blogs for $410 million a year ago, has been slow - especially in this era of lightening fast changes - to move forward with its about.com blogs, and Nisenholtz says they are "looking at multilanguage opportunities through about.com." No doubt about it, businesses need to go beyond English in Web 2.0. It would be ironic, although unlikely, if an old media company led the way. Categories:
Blogging and Moblogging, Business Communications, Dead Tree Journalism, Internet strategy, Marketing Strategy
BL Ochman
| Apr 28 06 3:29
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New York Times "Bought the Long Tail" of Search from WebMetricsGuru Tracked on April 28, 2006 11:48 PM |
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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