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New York Times "Bought the Long Tail"Martin Nisenholtz, senior vice president, digital operations for The New York Times, made one of the most interesting statements at adtech San Francisco: "When the New York Times bought about.com's 57,000 topics, it basically bought the long tail."The Times, which bought about.com's 500+ blogs for $410 million a year ago, has been slow - especially in this era of lightening fast changes - to move forward with its about.com blogs, and Nisenholtz says they are "looking at multilanguage opportunities through about.com." No doubt about it, businesses need to go beyond English in Web 2.0. It would be ironic, although unlikely, if an old media company led the way. Categories:
Blogging and Moblogging, Business Communications, Dead Tree Journalism, Internet strategy, Marketing Strategy
BL Ochman
| Apr 28 06 3:29
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About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers
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