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Nationwide's Life Comes at You Fast Puts Your Name, etc. in Lights.
The signup promises not to bombard registrants with sales email, a concern that stops a lot of people from participating in online promotions. The site suggests: think big, this is New York. Propose to your partner. Say you're sorry. Tell your husband "we're pregnant." Do something that says, hey world, Life Comes At You Fast." There's a link to the promo from the Nationwide homepage. A live web cam of the billboard would be nice, and the promotion definitely needs a blog. Categories:
Ad targeting, Advertainment, Advertising Campaigns, Alternative Marketing, Buzz, Fun, Internet strategy, Marketing Strategy, Needs a Blog, Promotions
Tags:
Nationwide_Insurance Life_Comes_At_You_Fast alternative_marketing viral_marketing fun needs_a_blog
BL Ochman
| Apr 24 06 2:46
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Links Du Jour from Strategic Name Development Product Naming Blog Tracked on April 26, 2006 2:29 PM |
Contact: BL (at) whatsnextonline (dot) com
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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