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The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
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· How to Write Killer Blog Posts and More Compelling Comments
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Nationwide's Life Comes at You Fast Puts Your Name, etc. in Lights.
The signup promises not to bombard registrants with sales email, a concern that stops a lot of people from participating in online promotions. The site suggests: think big, this is New York. Propose to your partner. Say you're sorry. Tell your husband "we're pregnant." Do something that says, hey world, Life Comes At You Fast." There's a link to the promo from the Nationwide homepage. A live web cam of the billboard would be nice, and the promotion definitely needs a blog. Categories:
Ad targeting, Advertainment, Advertising Campaigns, Alternative Marketing, Buzz, Fun, Internet strategy, Marketing Strategy, Needs a Blog, Promotions
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Nationwide_Insurance Life_Comes_At_You_Fast alternative_marketing viral_marketing fun needs_a_blog
BL Ochman
| Apr 24 06 2:46
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Links Du Jour from Strategic Name Development Product Naming Blog Tracked on April 26, 2006 2:29 PM |
Contact: BL (at) whatsnextonline (dot) com
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Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers
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