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The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
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· How to Write Killer Blog Posts and More Compelling Comments
· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
· How to Optimize Your Press Releases for Search (and Why You Should)
· Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities
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Marketers Are Not Having Enough FunI spoke at the Fairfield County Chapter of PRSA yesterday on the topic of corporate blogging and what's next. Here's what I told them: At least five of the publicists at the luncheon told me they really haven't followed blogging, and they know they should be learning about it. Frankly, anyone who calls him/herself a communicator who doesn't read blogs, or at the very least, keep up with the news about them, will soon be asking, "Would you like fries with that?" The second most asked question was "Should every company have a blog?" The answer: no. Only those companies that have something interesting to say and who can sustain the combination of daily deadlines, writing, and research should even think about blogging. Posted by B.L. Ochman Related What's Next Blog Post: Top 10 Reasons Your Company Should Not Blog Categories:
Alternative Marketing, B.L. Ochman, Blogging and Moblogging, Business Communications, Global Business, Internet strategy, Marketing Strategy, Public Relations, Reality Marketing
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B.L. Ochman Fairfield_County_PRSA Top_10_Reasons_Not_to_Blog corporate_blogging marketing_should_be_fun Internet_strategy
BL Ochman
| Apr 6 06 3:13
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Contact: BL (at) whatsnextonline (dot) com
212.369.8312
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Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers
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