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Marketers Are Not Having Enough Fun

I spoke at the Fairfield County Chapter of PRSA yesterday on the topic of corporate blogging and what's next.

Here's what I told them:

Marketing should be fun: for the customer, and for the marketers who create it. If you're not having fun, you're doing something wrong.

I know many graphic designers who didn't want to learn web design or how to use design software. They now work at Home Depot and Starbucks. (Not that there's anything wrong with that!)

The market is smart and fast. Listen to it!

Marketing today is way too U.S.-centric. We are in a global marketplace.

Message control is, and always has been, an illusion. Get over it.

Just because it's always been done that way doesn't mean that's how it should always be done

Nothing else matters if your product isn't great.

At least five of the publicists at the luncheon told me they really haven't followed blogging, and they know they should be learning about it. Frankly, anyone who calls him/herself a communicator who doesn't read blogs, or at the very least, keep up with the news about them, will soon be asking, "Would you like fries with that?"

The second most asked question was "Should every company have a blog?" The answer: no. Only those companies that have something interesting to say and who can sustain the combination of daily deadlines, writing, and research should even think about blogging. Posted by B.L. Ochman

Related What's Next Blog Post: Top 10 Reasons Your Company Should Not Blog

Categories: Alternative Marketing, B.L. Ochman, Blogging and Moblogging, Business Communications, Global Business, Internet strategy, Marketing Strategy, Public Relations, Reality Marketing

BL Ochman | Apr 6 06 3:13 | TrackBack (0)

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Contact: BL (at) whatsnextonline (dot) com
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About BL Ochman

B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.

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Marketers Are Not Having Enough Fun

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