L2: No Pro-Chevy Tahoe Ad Went Viral

Ariel Imrie at L2 makes a brilliant point about the Chevy Tahoe "do-it-yourself" ads:

None of the pro-Tahoe ads -- not ONE -- has gone viral.

So what did Chevy really gain? Maybe an understanding of how vocal the anti-SUV community really is. I still wonder what the ad agency thought the public would say about SUVs, given the chance.

Companies are lucky when customers complain. The ones they have to worry about are the ones who go away quietly and never come back.