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It's a Banner Day for Bogus Press Releases and Studies of the ObviousRight after I read Steve Hall's post in adrants about a Burst study that confirms the obvious fact that the Internet is a primary shopping resource, I got a press release from Infocom Group telling me that: Nearly twice as many PR practitioners read Bulldog Reporter's Daily Dog online trade journal as read PR Week, its nearest competitor, according to a survey sent by email to 25,000 PR professionals. The survey also showed that the Daily Dog is read by 13 times as many people weekly as read Jack O'Dwyer's website, another competitive service. The Daily Dog, to which I did NOT subscribe, - and of which I receive THREE copies every day despite repeated emails asking them to send only one - is free, as in no charge, gratis. PR Week subscriptions are $128 a year. O'Dwyer PR is $295 a year. With that sub, you get access to the O'Dwyer Directoriy of PR Firms ($175 if bought separately) and and the O'Dwyer Directory of Corporate Communications ($130). and to other services. Infocom group publishes excellent but expensive media directories ($2500 for a set of all six), a variety of other high-price publications and services including the $695 a year Bulldog Reporter newsletter. Daily Dog is a tool to promote Infocom's other products and services. Comparing it to PR Week or O'Dwyer's is comparing apples to oranges. I guessa lot of flacks thought today was a perfect day for a bogus press release. Categories:
Business Communications, Internet strategy, Marketing Strategy, Press Release From Hell, Public Relations, Studies
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press_release_from_hell gratuitous_press_release studies Infocom_Group Bulldog_Reporter O'Dwyer_PR PR_Week
BL Ochman
| Apr 20 06 11:39
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About BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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