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Dupont Requires Vendors to Follow WOMMA Code of Ethics
Gary Spangler, DuPont's representative to WOMMA, said, "DuPont's proactive adoption of this ethics code is a leading example of self-regulation in this emerging field." via MarketingProfs Daily Fix Blog
Categories:
Business Ethics, Global Business
Tags:
corporate_ethics DuPont ethics_compliance Word_of_Mouth_Marketing_Association WOMMA_Code_of_Ethics global_business
BL Ochman
| Apr 24 06 3:10
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WOM Code of Conduct from Futurelab Internal Tracked on April 26, 2006 10:12 AM |
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
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