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What's Next: The Design Train Manifesto, part 2

The first installment of the What's Next Design Train Manifesto introduced the idea that progressive website design is about creating sites that are built to grow and change rather than remain static. Here are two further thoughts, more to come.

3. Any designer who creates a website that a client cannot update him/herself is a fossil. Clients have a right to be able to add content to their sites simply and easily, without learning code or complex programs. The easiest way to make this possible is with templated blogs.

4. Good design today and in the future has to be more than pretty. We are drowning in information. Web designers need to find simple, intuitive, new ways to organize the huge amounts of data, resources, references, and links that websites and blogs contain.


Posted by BL Ochman


BL Ochman | Mar 9 06 11:22 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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