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Chevy Tahoe Contest Ads Prove That Message Control is an Illusion

These two customer-produced videos, part of the Chevy Tahoe Apprentice online contest, may not be online much longer, but kudos to Chevy if they leave them up.

They prove the point: Message control is, and always has been, an illusion.

via Adrants Forum, where Steve Hall said

"No big deal. Of course many of the entries would be negative and not exactly what you'd expect from a Chevy commercial and I'm sure they new that going in. There are a lot of these floating around now and, while they are SUV bashing, they are circulating. Besides, there's this thing people like to say, "Any publicity is...." You know the rest,"

Like I said: Marketing, like chocolate, is best when it is dark and complex in flavor. Posted by B.L. Ochman

Categories: Ad targeting, Advertisement, Alternative Marketing, B.L. Ochman, Internet strategy, Marketing Strategy, Reality Marketing, Viral Marketing

BL Ochman | Mar 31 06 6:53 | TrackBack (0)

Comments

I do fully agree that message control is just an illusion. And I am very disappointed that original file on Chevrolett website doesn't work any longer.

Deleting access to those commercials will cause them more bad publicity than those ads themselves. If you throw yourselves in the consumer generated content experiment, you should be prepared how to handle it and respect generated content no matter if it praise you or criticize you.

Posted by: Daria at April 1, 2006 3:24 PM

both of these are still available online.

Posted by: B.L. Ochman at April 2, 2006 2:15 AM

As far as I am concerned, those can't be viewed on Chevrlottes website. Do you have links that work?

Posted by: Daria at April 2, 2006 7:48 AM

Funny. They are leaving most of the commercials up too. You would think they would pull some by now.

http://www.break.com/index/chevytahoe.html?refid=040506rob

Posted by: Christy at April 5, 2006 2:18 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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