Follow me on
Twitter

Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


Bloggers Are Not Reporters and Other Blog Bashing From Report on Excellence in Journalism

The Project for Excellence in Journalism's annual report on American media engages in quite a bit of blog bashing, including its lament that as the number of MSM reporters erodes:

"we may well rely more on citizens to be sentinels of one another - whether it's soldiers blogging from Baghdad or young radio reporters covering local towns.... The worry is not the wondrous addition of citizen media," the report maintains, "but the decline of full-time, professional monitoring of powerful institutions."
The report complains that
"Among blogs, there is little of what journalists would call reporting (study finds reporting in just 5% of postings)."
(They don't explain how they calculated that.)

However, the report fails to note that MSM sucks at monitoring powerful institutions. An excerpt from the White House correspondent Helen Thomas' forthcoming book, Watchdogs of Democracy? The Waning Washington Press Corps and How It Has Failed the Public. Says:

Of all the unhappy trends I have witnessed--conservative swings on television networks, dwindling newspaper circulation, the jailing of reporters and "spin"--nothing is more troubling to me than the obsequious press during the run-up to the invasion of Iraq. They lapped up everything the Pentagon and White House could dish out--no questions asked.

Reporters and editors like to think of themselves as watchdogs for the public good. But in recent years both individual reporters and their ever-growing corporate ownership have defaulted on that role. Ted Stannard, an academic and former UPI correspondent, put it this way: "When watchdogs, bird dogs, and bull dogs morph into lap dogs, lazy dogs, or yellow dogs, the nation is in trouble."


Bloggers have frequently raised questions and reported stories that later made their way into mainstream media, including news about Trent Lott, Dan Rather, Abu Ghraib and others that the report doesn't mention.

Discussing media trends, the report notes that both Google and Yahoo! News aggregate content from other media, which is likely to begin charging the services for content in 2006. That's clearly going to be a court battle.

While Google culls from 4,500 news sources, they note, Yahoo is focusing more heavily on the judgment of six sources -- AP, Reuters, Agence France-Presse (AFP), the Los Angeles Times, USA Today and the Christian Science Monitor. Users also can select their own sources from a list of 14. (Yahoo also includes blog posts in its news search results.) Says the report:


If Google News is about mining the Web for maximum depth, in other words, Yahoo News is more about navigating it within clearer limits for maximum choice.

Posted by B.L. Ochman


BL Ochman | Mar 13 06 5:37 | TrackBack (0)

Comments

B.L., the MSM has to decide what it wants to be.

Yes, there is a place for professionals who spend the time and resources to "play watchdog." The strength of the "pajama pirates" or whatever it is we'll be called next is that we can cross disciplines and opine about trends. Opinion matters in blogs, because this is a social exercise. It is when we bring together multiple perspectives, viewpoints, and sources that we can reveal truth.

Yes, 95% of blog posts don't do actual "reporting." But they sure as hell can analyze the reporting that is done, synthesize from several sources to reach a better understanding, and hold the MSM accountable. That's what social technology does better than anything else, and to expect us all to be independent volunteer news bureaus is absurd.

Posted by: Ike at March 13, 2006 6:50 PM

At least bloggers tell you their opinion. MSM masks theirs in so-called "objectivity."

Posted by: B.L. Ochman at March 13, 2006 11:44 PM

I'll go you one better. The MSM "markets" theirs as "objectivity," then smears marketers and ad people as sleazy, manipulative, and impure.

Posted by: Ike at March 14, 2006 4:15 PM

Post a comment




Remember Me?

(you may use HTML tags for style)






Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/3007

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312



blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.


top 25 marketing blog

B.L.'s flickr photos








    Categories
    Ad targeting
    Advertainment
    Advertisement
    Advertising Campaigns
    Alternative Marketing
    Awards
    B.L. Ochman
    Benny Bix
    Best Practices
    Blog Advertising
    Blog Bashing
    Blog ethics
    Blog Legal Issues
    Blog Post From Hell
    Blog Software
    Blogging and Moblogging
    Bloomberg for President
    Books
    Business Communications
    Business Ethics
    Buzz
    Case Studies
    Clueless ad agencies
    Commentary
    Conferences
    Corporate_Blogging
    Cross Media
    Customer Service Issues
    Dead Tree Journalism
    Design Train Manifesto
    Digital Journalism
    Don't Believe the Hype
    E-Commerce
    Email Marketing
    Entertainment
    Ethics Crisis
    Events
    Fatblogging
    Folksonomy
    Fun
    Global Business
    Heard on the street
    Hurricane Katrina
    Internet
    Internet PR
    Internet strategy
    Interviews
    Leaders
    Marketing Strategy
    Media Relations
    Memes
    Mike Bloomberg for President
    Multi-Media Advertising
    Must-Read Articles
    Needs a Blog
    New Products
    News
    Nikon D80 Blogger Program
    Nikon D80 Blogger Program
    Nonsense and Parodies
    Peer to peer
    Peer-to-peer
    People to Watch
    Pet Food News
    Podcasting
    Politics
    PR Cluelessness
    Press Release From Hell
    Product Placements
    Promotions
    Public Relations
    Publishing
    Reality Marketing
    Reports
    Resources
    RSS
    Satire
    Search Engine Marketing
    Second Life
    Shameless Self Promotion
    Social Media
    Social Media Marketing
    Studies
    Surveys
    Technology
    Thought Leaders
    Top Bloggers Essential Research Tools
    Trends
    Up and Comers
    Up Your Budget Treasure Hunt
    User Generated Content
    Venture Capital
    Video Contests
    Viral Marketing
    Virtual Marketing
    Vlogs
    Word of Mouth
    Worst Practices

    Powered by
    Movable Type 3.31