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BzzAgent's Blah Blog About Spending $13.8 Million in VC Cash

In December, word of mouth marketing company BzzAgent got $13.8 million in VC financing. They've started a blog, 90 Days of BzzAgent, written by organizational communications expert John Butman about how they're spending that money. Interesting idea, but it's turning out to be more of a "Tuesday we ate tuna fish for lunch" chronicle than the promised incisive insider's look in real time. Too bad, because it was a good idea.

Categories: Blogging and Moblogging, Business Communications, Corporate_Blogging, Trends, Word of Mouth

BL Ochman | Mar 9 06 6:00 | TrackBack (0)

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Actually, BL, you might want to check this post from my place (we're doing some consulting work for BzzAgent) - turns out that while SOME of those posts are pretty boring, at least one post caused a firestorm inside the company and led to some substantive changes to their business. All the relevant links can be found in my post here:

http://pr-squared.blogspot.com/2006/03/adventures-in-transparency.html

Posted by: Todd Defren at March 10, 2006 10:22 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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