GM Launches Create a Canned Commercial "Contest"

Showing that Ad Age understands about as much about social media as the big ad agencies it serves, they rave about General Motors new online contest where consumers can pretend to create ads for Chevy Tahoe:

"Joining the new trend of consumer-created advertising, GM is asking viewers to make and submit a 30-second spot for its Tahoe truck."

Clearly, GM, or, more likely its ad agency, doesn't realize that the public is capable of producing incredibly creative, accomplished work. Take a look at consumer-created ads on YouTube, for example.

I've said it before, and I'll say it again: message control is, and always was, nothing more than an illusion. Let that tired old idea go!

The contest was announced on last night's The Apprentice episode which we didn't watch.

Comments

Posted by: Kami Huyse at March 16, 2006 9:32 AM

Posted by: Robb Hecht at March 16, 2006 10:39 AM

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GM Contest: Canned Commercials by consumers from Adpunch
Advertisers have created lot of hallo boo in the market with their exotic ads. Now consumers as well are all adept to show their skills of ad making. This time GM have given chance to its consumers by way of an contest by means of which they can crea... [Read More]

Tracked on March 17, 2006 8:15 AM