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43 Folders: How to Keep Your Email Inbox Empty

junkmailtower.gif43 Folders has a series of posts about how to get your email inbox down to empty. With 670 messages in mine this morning, 125 unread, just thinking about it makes me anxious.

But i know there can't really be any reason for me to have to save all the messages I save, newsletters I plan to read, and god knows what else is in there. And I cleaned it out last night from over 1000. Cloudmark does a decent job of collecting spam. So good that I just delete it without even looking through it anymore.

Says 43 Folders:

"Clearly, the problem of email overload is taking a toll on all our time, productivity, and sanity, mainly because most of us lack a cohesive system for processing our messages and converting them into appropriate actions as quickly as possible.

Just remember that every email you read, re-read, and re-re-re-re-re-read as it sits in that big dumb pile is actually incurring mental debt on your behalf. The interest you pay on email you're reluctant to deal with is compounded every day and, in all likelihood, it's what's led you to feeling like such a useless slacker today."


Zero in the inbox. Wow! I gotta try this. Maybe tomorrow.


Categories: Commentary
BL Ochman | Mar 20 06 11:50 | TrackBack (0)

Comments

BL:

Oddly, I am now director of marketing for Sproutit.com. Their first product, Mailroom, purports to solve some of these very problems. It's email management (robots do your mail). Shunting email to the right people, providing suggested responses, learning from your actions. I encourage you to keep on rockin' in the new world.

Posted by: Curt at March 20, 2006 7:08 PM

Thanks for pointing to 43 Folders and the Inbox Zero. I appreciate the insightful observation about the real detriment of a neglected inbox and reread (ad nuaseam) emails.

Posted by: Shawn Tuttle at March 23, 2006 3:22 AM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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