Uber Blogger Steve Rubel Joins Edelman PR as Sr VP

Congratulations to uber blogger Steve Rubel who is joining Edelman PR as a Sr VP in charge of developing new Word of Mouth business and getting more Fortune 500 companies blogging.

Great career move for Rubel, who gets a much bigger playing field, and smart action for Edelman, who gets a highly respected blogger with a huge following.

Matthew Creamer, writing about the announcement in Ad Age, was somewhat skeptical, asking "Can he blog on blue chips?"
"It remains to be seen," he wrote, "however, how a big-agency environment will change MicroPersuasion. Edelman has a long list blue-chip clients that presumably wouldn't be happy seeing their marketing and PR faux pas dissected on the blog. Asked about this, Mr. Rubel, whose blogging day begins at roughly 4:30 a.m., laughed and said, "I'm not going to be calling out as many companies as I used to."

Will big companies get past the "aren't blogs just online diaries?" "lynch mobs?" or a waste of time? Stay tuned. And how long it will take for all the big PR firms to hire prominent bloggers? The Edelman announcement should be a real wake-up call to any PR firm -- and there are many -- that still thinks it can ignore blogs. You can bet more hiring announcements will soon follow.

Technorati Tags:
Edelman_PR, Steve_Rubel, Micropersuasion, Ad_Age, corporate_blogging, public_relations, blogging_trends

Technorati Tags:
Edelman_PR, Steve_Rubel, Micropersuasion, Ad_Age, corporate_blogging, public_relations, blogging_trends

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Posted by: Glenn Raines at February 19, 2006 1:24 PM

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