Two Surefire Ways to Brand Your Blog Content

With content aggregators using bloggers' content without their permission to increase their own search engine rankings, and with search engines' like Yahoo! and Google's branded RSS feeds syndicating blog content without always identifying the name of the blog, it's hard to be credited for your hard work these days.

Marketing Sherpa suggested that bloggers should put the name of their blog or brand in every headline. I've decided to put my name and the name of my blog in the content of every post. That way, when aggregators pick up my content, they'll be including my brand.

I'm also including my name and What's Next Blog in the tags of every post I write so that I will increase my presence in Technorati and Del.icio.us.

I will watch my stats and let you know how this is working: B.L. Ochman, What's Next Blog

Del.icio.us Tags:
B.L._Ochman, BL_Ochman, What's_Next_Blog, tagging, RSS, syndication, blog_aggregators

So, is branding your blog about protecting your content or generating more traffic? You seem to say booth.

Is it about the content and the community (as Rubel noted Monday) or about generating traffic and increasing the recognition and popularity of one's blog?
Mike

It's about both. Original thought and content is what generates traffic. But there are a lot of ghouls out there who steal content. I'm saying you need to fight back and you need content worth reading.

Blogging is absolutely about community, but commerce plays a part as well. Unless you have an employer who pays you to blog. I don't and neither do people like Tig TIllinghast, Steve Hall, Hugh Macleod, and others who strive to become global micro-brands and support ourselves through the strength of our content.

Thanks for the tip -- and it's totally logical when you think about it.

Thanks for making this information public.

Always thought that your blog is one of the best in my bookmarks, and once again saw this

Whatever you say, but I do not agree with your point of view about this issue