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Rocket Boom eBay Auction Show That Bigger Money Wants to Get into the New Media Game At Last

The winning bid in the eBay acution for five days of advertising on Rocket Boom is $40,000. (My guess was that the reserve was $25K) Congratulations to them!

Businessweek's Blogspotting says Rocket Boom co-founder Andrew Baron was surprised at how many big companies bid. I'm not.

The success of new media marketing and blog advertising campaigns like Brian Clark's ground-breaking Art of the Heist for Audi and the Up Your Budget Treasure Hunt that I recently created for Budget Car Rental made a lot of big companies want to dip a toe in the waters.

Blogads reported its first 1000-blog buy two weeks ago. Madison Avenue, however, remains clueless about what works in blog advertising, so a lot of pioneers will surely get shot.

Categories: Blogging and Moblogging

BL Ochman | Feb 10 06 1:11 | TrackBack (0)

Comments

Voila' BL! You are now a rich AND famous blogger! Congrats on your notoriety, and justificaiotn for blogging as a real Media!

As my boss proclaims, this forum is much like talk radio...twenty years ago?

Rocketboom will prove that there is also MONEY to be made(in advertising)on BLOGS!
Now if only Microsoft would recognize it as a real word, and update the spell-checker !

Carry on the torch, you Olympian of the Blog!

Posted by: Bob Van L at February 10, 2006 3:05 PM

At last? I beg to differ on those two words.

Posted by: Tom Biro at February 13, 2006 11:25 PM

I think Podcasting and advertising have a lot of things to offer each other and i can only imagine what is going to come out of the two together. Check out this podcast that's also on the top 100 and ebay. www.Effectiveedge.tv and heres the ebay auction:

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&ssPageName=ADME:L:LCA:US:31&item=5673612629

Posted by: Danny G at March 5, 2006 9:43 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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