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Publicist and Pitch From HellHow could there still be a publicist left on the planet who not only sends a press release as an unsolicited email attachment, but also sends it to an open list -- every name and email address visible on her "to" list. While the client should have more of a clue, the ultimate fault lies with the publicist, Cynthia Daye, whom they hired to help them spread the word about whatever it was, which we are not going to write about. Categories:
Public Relations, Worst Practices
BL Ochman
| Feb 27 06 7:08
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Contact: BL (at) whatsnextonline (dot) com
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About BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
| B.L.'s flickr photos |
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