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Bad Planning Lames Groundhog 202 Campaign
They blew it. Their servers crashed because of demand to download the video of Punxsutawney Phil pre-saging the weather. They spent the entire month of January promoting this site, and the entire campaign leads to the unavailable video. Groundhog Day comes once a year guys! Nobody is coming back later. Too bad, because the videos of the groundhog having cabin fever and trying to kill his shadow were weird but fun. Bandwidth is dirt cheap, compared to the cost of the total campaign, especially for one freaking day. It is simply unprofessional and stupid for the Pennsylvania Tourism or its agency not to have planned correctly. Categories:
Alternative Marketing, Business Communications, Commentary, Internet strategy, Marketing Strategy, Nonsense and Parodies, Viral Marketing
BL Ochman
| Feb 2 06 12:26
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There is simply no excuse for the Pennsylvania Tourism Board's Contact: BL (at) whatsnextonline (dot) com
212.369.8312
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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