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BlogBurst to Marry Blog Content to Major Online Newspapers

BlogBurst is offering the blog content of invited blogs to online versions of newspapers including the San Francisco Chronicle, Washington Post, and the Houston Chronicle. Bloggers will receive a byline and attribution or a link back to the blog.

Pluck, the social media service company which announced the service, initially said bloggers would be expected to blog for glory, but Search Engine Journal reports that the company now promises "there definitely will be a compensation option for bloggers."

Blogging has a lot to do with how I make a living these days, and anything that generates more traffic to the blog is welcome, as long as there is compensation involved. I am sure a lot of other bloggers will feel the same way. That said, it sounds like a good opportunity for citizen journalists to broaden their reach.

It's a good deal for the papers: they don't have to create their own blog content or worry about comment or trackback spam, and they can take advantage of bloggers' ability to break stories that MSM often overlooks.


BL Ochman | Feb 21 06 4:16 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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