Follow me on
Twitter

Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


A Valentine Gift for Procrastinators and Poets Alike

valentine_contest.jpg Valentine Surprise is clever marketing and a fun Valentine promotion that could easily go viral among those of us who are still wondering what to do about this made-for-the-greeting-card-industry holiday that causes anxiety to both men and women.

The Valentine Surprise, which pulses like a heart, reveals a message when you click on any of the red cells. It's the brainchild of GetVendors.com, a Bay Area company that helps people connect with vendors of everything from wedding music to mortgages, computer consultants to cars.

The cells in the heart have room for 500 messages d'amour. Visitors to the site can comment on the messages. My fave of the ones I've seen so far:
Microsoft might innovate, Google might deliver, and Bloggers might get rich
but my love will never wobble. Happy Valentine's day.

At midnight of Valentine's Day, an automatic email notification will be sent to each person to whom a message is addressed. Each message cell links to a blog post that has details of the message and comments from the community. Visitors to the site will vote for the best message and the winner will get an iPod.


BL Ochman | Feb 13 06 4:35 | TrackBack (0)

Comments

This is going to be a great tool going forward. Don't be surprised if greeting card sites as well as larger organizations leverage the idea to promote everything and anything.

Randy
www.4mysales.com

Posted by: Randal Wilson at February 13, 2006 8:41 PM

Post a comment




Remember Me?

(you may use HTML tags for style)






Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/2948

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312



blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.


top 25 marketing blog

B.L.'s flickr photos








    Categories
    Ad targeting
    Advertainment
    Advertisement
    Advertising Campaigns
    Alternative Marketing
    Awards
    B.L. Ochman
    Benny Bix
    Best Practices
    Blog Advertising
    Blog Bashing
    Blog ethics
    Blog Legal Issues
    Blog Post From Hell
    Blog Software
    Blogging and Moblogging
    Bloomberg for President
    Books
    Business Communications
    Business Ethics
    Buzz
    Case Studies
    Clueless ad agencies
    Commentary
    Conferences
    Corporate_Blogging
    Cross Media
    Customer Service Issues
    Dead Tree Journalism
    Design Train Manifesto
    Digital Journalism
    Don't Believe the Hype
    E-Commerce
    Email Marketing
    Entertainment
    Ethics Crisis
    Events
    Fatblogging
    Folksonomy
    Fun
    Global Business
    Heard on the street
    Hurricane Katrina
    Internet
    Internet PR
    Internet strategy
    Interviews
    Leaders
    Marketing Strategy
    Media Relations
    Memes
    Mike Bloomberg for President
    Multi-Media Advertising
    Must-Read Articles
    Needs a Blog
    New Products
    News
    Nikon D80 Blogger Program
    Nikon D80 Blogger Program
    Nonsense and Parodies
    Peer to peer
    Peer-to-peer
    People to Watch
    Pet Food News
    Podcasting
    Politics
    PR Cluelessness
    Press Release From Hell
    Product Placements
    Promotions
    Public Relations
    Publishing
    Reality Marketing
    Reports
    Resources
    RSS
    Satire
    Search Engine Marketing
    Second Life
    Shameless Self Promotion
    Social Media
    Social Media Marketing
    Studies
    Surveys
    Technology
    Thought Leaders
    Top Bloggers Essential Research Tools
    Trends
    Up and Comers
    Up Your Budget Treasure Hunt
    User Generated Content
    Venture Capital
    Video Contests
    Viral Marketing
    Virtual Marketing
    Vlogs
    Word of Mouth
    Worst Practices

    Powered by
    Movable Type 3.31