I'm Interviewed About Blog Marketing in On the Record Podcast
Eric Schwartzman's Spinfluencer has an On The Record podcast interview with me discussing the Up Your Budget Treasure Hunt marketing campaign I created for Budget Car Rental; corporate blogging as a tool for marketing; and the fate of the traditional press release in the age of new media.
We discuss:
- why I have talked so many clients out of blogging,
- why blog advertising is a great opportunity,
- how to use blogs for entertaining marketing
- the challenges companies face when bloggers write about them;
- and how companies can learn to blog.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.