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Weird Premise of NY Times Article on Business Blogs

Mainstream journos love to denounce blogs as unedited diaries with no journalistic standards. So I can't help but wonder about the research Christopher Elliott did for his NY Times article about travelling business bloggers. The article contains the strange statement: "An Internet search for full-time business travelers who write Web logs produces astonishingly low numbers, considering the 8 million Americans whom the Pew Internet and American Life Project say publish a blog."

Huh? What constitutes "an astonishingly" low number? Whom does this astonish? What did he type into the search engine? Which one did he use?

Hey? Don't you have an editor?


BL Ochman | Jan 18 06 12:59 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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