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Sprint Flak's PR Pitch from Hell - A New PR Low

I didn't think it was possible, but this pitch, from a Sprint flak, has driven my opinion of flaks even lower:

The email, from Mia Giusti, has the subject line "tip for whatsnextblog"

the pitch:
The William Hung(s) of Breakdancing

http://video.sevvkmuann.com/magog/vids/audition.wmv

Sprint's Viral Video

A link in the video takes you to an insipid contest that "that gives participants the chance to win awesome prizes like a Power Vision phone, participate in the Ultimate Entertainment Hookup Grand Prize, win a daily giveaway, and receive a free song download. There's even an opportunity to help local charities."

Ok mia, here's my response: Your pitch, the contest, the video and not saying what you are pitching sucks.

I don't need to think twice about outing her, because I'm sure Mia Giusti isn't her real name any more than her pitch is a tip from a reader.

UPDATE: Looks like I screwed up. Mia says she's not a flak. I apologize. Instead of rushing to publish, I should have checked to see who Mia was. So who are you Mia?


BL Ochman | Jan 23 06 2:49 | TrackBack (0)

Comments

My turn to 'out' you, per the e-mail I just sent you:

Ouch, indeed. I'm not quite sure what you mean by flak but I'm not that. I liked the video and I knew it was from Sprint (I said it was from Sprint in the e-mail). I wasn't aware that I needed to give you a pitch, especially to a person who posts 'bad' viral all the time. As far as a new PR low? Please, you posted about the Burger KING, at least I try and give tips on things that aren't already out there on every blog rather than cliche' BS that everyone has seen a million times. Don't call out people's names when you go by B.L.

Posted by: mia "yes it's my f-ing name" at January 23, 2006 8:37 PM

a flak is a publicist. if you aren't a publicist, I made a mistake and I apologize.

Posted by: BL at January 23, 2006 9:09 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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