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Rocketboom to Auction Ad Slot on eBay

Journalist Paul Berger's blog, reports that Rocketboom producer Andrew Baron and presenter Amanda Congdon are about to find out how much an ad at the end of a Rocketboom segment is worth. The site gets about 130,000 downloads a day.

Next week they will auction off Rocketboom's first week of advertising on eBay.

The winning bidder will have to give creative control to Congdon and Baron, who will produce the ads themselves. They'll also reserve the right to reject ads advertisers insist on making themselves.

Smart moves by Rocketboom. Having run a wildly successful blog ad campaign for the Up Your Budget Treasure Hunt I created for Budget Car Rental, I can tell you categorically that traditional advertising simply does not work on blogs.

Advertising agencies, who are still scratching their heads about blogs, want to approach blog ads with the same heavy hand they use for in-your-face advertising online.. Blog readers give traditional advertising a bronx cheer, ignoring it.

Getting blog readers to click on an ad takes edgy, slightly weird, definitely non-traditional advertising that - like blog content - has to engage and interest readers.

I can't wait to see how Rocketboom approaches advertising. I'm sure it will be as fresh and fun as the daily vlog.

Categories: Blog Advertising

BL Ochman | Jan 27 06 12:41 | TrackBack (2)

Comments

You are always one for hyperbole.

But, it will be interesting to see who bids and what the end bid turns out to be.

Posted by: Jeremy Pepper at January 27, 2006 2:42 PM

hyperbole?
What's *your* experience creating and placing blog advertising campaigns Jeremy?

Posted by: BL at January 27, 2006 2:59 PM

None, since I'm not in advertising, but am proud of being a PR person/blogger. But, have I advised clients on which blogs I think would be best for their online campaigns? Yes. And, the clients seemed happy with the placements.

BTW, it was said with a grin. No harm, no foul meant.

Posted by: Jeremy Pepper at January 27, 2006 5:20 PM

thanks for explaining that your intent in saying i am prone to exaggeration was friendly.
:>)

Posted by: BL at January 27, 2006 5:24 PM

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Listed below are links to weblogs that reference Rocketboom to Auction Ad Slot on eBay:

Rocketboom Auctions Adspace from TheSpunker - by Ben Popken. Published by Gattaca, Inc.
Eclectic daily vlog Rocketboom will auction their first ad on Ebay next week. Rocketboom will produce the ad, maintain full creative control and retain the power to reject any ad or advertiser. Kudos, Rocketboom. This is a story to [Read More]

Tracked on January 27, 2006 2:11 PM

Rocketboom, CSI...and eBay Auction for Ads from Blogspotting
Rocketboom's Amanda Congdon to be on the TV show CSI on Feb. 2. And Rocketboom to sell ads through eBay auction. [Read More]

Tracked on January 27, 2006 3:28 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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