PRSA Charging $100 for Workshop on How to Win Silver Anvil Award
PRSA's Silver Anvil is one of the most prestigious awards in flackdom. I've won a couple in my time. But these days, if you want to learn how to win, PRSA expects you to pay $100 to get tips at a seminar or $125 for a webinar.
It's $300 to enter the competition. Then they suggest that you to cough up the cash to learn "how to prepare a stronger Anvil entry", and "Identify (and act on) what the judges are looking for."
Shouldn't that information be included in the entry fee, FREE, and on the PRSA website. Or do the erudite evaluators they think they'll keep out the riff raff this way?
The Webby Awards and other awards go out of their way to tell you what they're looking for right on their sites.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations