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Paul Chaney Snags McGraw Hill Blog Book Contract

Paul Chaney of Radiant Marketing tells me in email: "McGraw-Hill has hired me to write a book on blogging and real estate. I'm co-writing it with a guy I'm working with, Richard Nacht, who has started a new company called Blogging Systems. It's a company focused on marketing the whole blog thang to realtors and mortgage folks.

You know BL, I have to tell you, if you'd have asked me two years ago what my life would be like two years hence, I'd have never guessed all this. Blogging has been very good to me."

The world sure doesn't need yet another book on business blogging, but a highly specialized book like this should have great success.

Congratulations Paul!


BL Ochman | Jan 19 06 2:56 | TrackBack (0)

Comments

Thanks for the mention BL. I hope you're right, about the "great success" part I mean. I appreciate the encouragement!

Posted by: Paul Chaney at January 20, 2006 12:45 AM

Luddites. Realtors are infamous luddites, and that's going to be one uphill battle.

Posted by: Jeremy Pepper at January 20, 2006 10:16 AM

You can do it! Congrats Paul.

Posted by: Jim Kukral at January 20, 2006 10:38 AM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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