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Diamond Pet Food Contamination Kills 76 Pets, and Company Inaction Makes Matters Worse!

MSNBC reports that contaminated dog food from Diamond Pet Food has killed at least 76 dogs.

Watch the Diamond Pet Food brand die as this news spreads unless a caring and effective crisis plan is put into effect immediately.

Calls to the company Customer Info Center - 866.214.6945 - get a recording that says they are currently experiencing a large volume of calls and asking you to leave a message. Absolutely an inadequate response! Get the executives and a group of veterinarians on the phone immediately!

It Is Absolutely Inexscusable That Diamond's Site is Not Up to Date!
Absolutely inexcusably -- because this problem has been known and getting worse since mid-December -- the Diamond Pet Food website is not up to date and its servers seem to be overloaded, causing the site to go down regularly.

In December, Diamond Pet Food recalled 19 brands of dog and cat food for being contaminated with aflatoxin, a naturally occurring toxic chemical by-product from the growth of the fungus Aspergillus flavus, on corn and other crops.

Pay the bills
The company needs to:
- apologize and assure the public that they are on top of the problem. Right now their last statement was made in December!
- immediately institute a recall information blog,
- get its executives online to keep consumers up to the minute,
- bring in veterinarians who can advise consumers whose dogs may have eaten the contaminated products
- start a fund to cover the vet bills and death expenses of affected pets.

The Diamond Pet Food website "about us" states Diamond is one of the nation's leading manufacturers of super-premium dog and cat foods and is the choice of top breeders, kennel owners, and sporting enthusiasts.

Update: Cornell Veterinary School Diamond Pet Food situation information site here
- Dec. 30 FDA Statement
- BusinessWeek online update
-Technorati list of blog posts

DiamondPetFoodRecall, Diamond_Pet_Food

Categories: Blogging and Moblogging, Business Communications, Corporate_Blogging, Cross Media, Customer Service Issues, Needs a Blog, News, Public Relations, Viral Marketing, Worst Practices

Tags: Diamon_Pet_Food_recall

BL Ochman | Jan 9 06 11:47 | TrackBack (0)

Comments

Thanks for drawing attention to this. I first wrote about this problem back on December 30th and it appears that not much has changed between then and now. What a shame.

Posted by: Andrea Weckerle at January 9, 2006 1:52 PM

I would like to know what the 19 brands of dog food have been affected. Where can I find this information?

Posted by: Saundra Case at January 9, 2006 7:05 PM

Follow the links in the post to get more info.

Posted by: BL at January 9, 2006 8:33 PM

what name does the 19 brands carry?

Posted by: jeddy at January 10, 2006 11:11 PM

Products affected by aflatoxin include:
Diamond Low Fat Dog Food
Diamond Hi-Energy Dog Food
Diamond Maintenance Dog Food
Diamond Performance Dog Food
Diamond Premium Adult Dog Food
Diamond Puppy Food
Diamond Maintenance Cat Food
Diamond Professional Cat Food
Country Value Puppy
Country Value Adult Dog
Country Value High Energy Dog
Country Value Adult Cat Food
Professional Chicken & Rice Senior Dog Food
Professional Reduced Fat Chicken & Rice Dog Food
Professional Adult Dog Food
Professional Large-Breed Puppy Food
Professional Puppy Food
Professional Reduced Fat Cat Food
Professional Adult Cat Food

Posted by: mike at March 20, 2007 12:00 AM

My Chihuahua, Sesame Seed, died March 13th due to contaminated dog food & pouched dog treats. She was diagnosed w/ severe kidney disease. I urge all pet owners, especially if they own a small animal to discontinue feeding them canned food or pouched treats(the smaller breeds seem to suffer the disease more than the larger breeds). I truly believe all canned food & pouched moist treats have all been contaminated!

Posted by: julie cassidy at March 26, 2007 11:03 PM

I'M CURRENTLY USING LARGE BREED PUPPY AND LAMB&RICE MY DOGS SEEM FINE.IS THIS A CONCERN FOR ME? I HAVE LIKE 200LBS OF THIS FOOD AND I AM FEEDING IT TO MY DOGS CURRENTLY WAS THINKING OF USING THERE LOGO ON MY WEBSITE AND JUST STARTED RESEACHING A LITTLE MORE AND GLAD I DID,I QUIT USING MAINTENACE AWHILE BACK MY DOGS SEEM TO OUT OF THE BLUE GET EXTREMLY SICK SCARED THE HELL OUT OF ME ONLY LOST ONE PUP AND THERE WAS RECALLS AWHILE BEFORE THAT SO I SWITCHED TO IAMS WITH A GREAT IMPROVEMT I THINK I'LL GO BACK TO IAMS.THANKS FOR INFO ON THIS SUBJECT,LAURA

Posted by: laura at January 13, 2008 9:07 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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