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World's Worst Press Release?

Without a doubt, one of the worst press releases from hell ever to exist.

An excerpt:
"We are developing sustainable communications programs that actually revolve around what we have learned, through systems thinking, are in the customer's best interests," says Heller. "By encouraging clients to see customers as integral to their communication programs, they will come to understand that their own behavior and culture are very important elements in their overall public profile."

Got that?
via Adrants


BL Ochman | Dec 7 05 11:28 | TrackBack (0)

Comments

What's wrong with this? They just invented the reusable generic press release, applicable to any business, any product, any situatioin, any time :-)

Posted by: Zoli Erdos at December 8, 2005 12:39 AM

Methinks what puts it over the top is the visual. Visuals are supposed to help explain the news release, not make it even more confusing!

Posted by: Kevin Dugan at December 8, 2005 6:35 AM

Got that?

Um...No...

Not only did a media person write that, but then the person quoted must have approved it.

Posted by: Donna Tocci at December 8, 2005 10:38 AM

My professor would've thrown me out of the classroom for writing that drivel.

Posted by: John Stith at December 9, 2005 5:03 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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