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PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
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World's Worst Press Release?

Without a doubt, one of the worst press releases from hell ever to exist.

An excerpt:
"We are developing sustainable communications programs that actually revolve around what we have learned, through systems thinking, are in the customer's best interests," says Heller. "By encouraging clients to see customers as integral to their communication programs, they will come to understand that their own behavior and culture are very important elements in their overall public profile."

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Categories: Press Release From Hell

BL Ochman | Dec 7 05 11:28 | TrackBack (0)

Comments

What's wrong with this? They just invented the reusable generic press release, applicable to any business, any product, any situatioin, any time :-)

Posted by: Zoli Erdos at December 8, 2005 12:39 AM

Methinks what puts it over the top is the visual. Visuals are supposed to help explain the news release, not make it even more confusing!

Posted by: Kevin Dugan at December 8, 2005 6:35 AM

Got that?

Um...No...

Not only did a media person write that, but then the person quoted must have approved it.

Posted by: Donna Tocci at December 8, 2005 10:38 AM

My professor would've thrown me out of the classroom for writing that drivel.

Posted by: John Stith at December 9, 2005 5:03 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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