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Will Google/AOL Deal Send Google Stock Over $500 a Share in 2006?

google_financial.gifHow big can Google get? More than one analyst predicts that the stock price will zoom past $475 next year. Will a deal with AOL propel it even higher? My bet is that it will easily top $550.

The Wall Street Journal is reporting that Google is in exclusive talks to create an advertising partnership with Time-Warner's AOL, shutting out Microsoft, who's been wooing AOL since January.

The deal could be finalized at Time-Warner's board meeting next Wednesday. The Journal states that AOL would sell advertising in the search results provided by Google and Google will promote AOL's web properties.

While some observers say that MSN advertising provides better conversion than Google, it doesn't have the reach of Google advertising.

Microsoft, as evidenced by its outdated, cumbersome Internet Explorer browser, just doesn't seem to "get" the online space, which Google practically owns in both search and advertising.

Full disclosure: I own three shares of Google. :>)


Categories: Commentary
BL Ochman | Dec 16 05 1:00 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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