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VOIP: That's a Low-Carb Vodka, Right?

Reality check: Voice over Internet Protocol, or VoIPRelevant Products/Services from 3COM, might be one of the fastest-growing sectors in the tech industry these days, but that doesn't mean Americans know what the name means.

In a recent poll by Harris, for example, one in five think VoIP is a European hybrid car. Another 10 percent of the 1,006 people questioned by Harris said they thought VoIP was a low-carb vodka.

It'll be a couple of years, the pollsters predict, before VOIP is mainsteam. And I predict that it won't be free by then. So have fun kiddies, while Skype is still free.

via Newsfactor.com


Categories: Internet, Surveys, Technology
BL Ochman | Dec 5 05 6:28 | TrackBack (1)

Comments

It's interesting how VoIP is marketed.

The problem with taking on new technology in this case is that people are used to how telephones work. They like how the current telephone systems work. You pick up the phone and make the call. No muss, no fuss.

Do people really want to learn ANOTHER piece of technology to save a few bucks?

I guess we'll see when the VoIP companies earnings come out.

Posted by: Monty Loree at December 6, 2005 9:04 AM

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VoIP, the Digital Divide and Building Bridges from MingleFox - Tips, Tools and Gadgets to Build and Communicate With Your Global Network
B.L. Ochman: In a recent poll by Harris, for example, one in five think VoIP is a European hybrid car. Another 10 percent of the 1,006 people questioned by Harris said they thought VoIP was a low-carb vodka. It'll be a couple of years, the pollsters pr... [Read More]

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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