It begins:
"Type the word "blog" into Google's search box, and you'll receive a whopping 515 million search results, nearly twice as many as you receive for "sex."
And it ends, (holy cow!):
"standalone players like BL Ochman single-handedly led innovative brand-meets-blog programs like Budget's Scavenger Hunt."
It's a must-read blog primer and not just because I'm in it. Honest.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations