It begins:
"Type the word "blog" into Google's search box, and you'll receive a whopping 515 million search results, nearly twice as many as you receive for "sex."
And it ends, (holy cow!):
"standalone players like BL Ochman single-handedly led innovative brand-meets-blog programs like Budget's Scavenger Hunt."
It's a must-read blog primer and not just because I'm in it. Honest.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.